Wofford College
Acceptance Packet
I had the chance to design an acceptance packet mailer for Wofford College. The goal?
Create something that would stand out against all the other college materials high school seniors are inundated with, focusing on fine details and an interactive, hands-on experience.
This entire mailer has an emphasis on the excitement we feel when opening a package, and building anticipation as potential students find out if they’ve been accepted.
First impression is everything
First impression is everything, and I wanted to create something that would stand out against the competition, maintaining the mystery of what could be inside.
This entire mailer has an emphasis on the excitement and anticipation we feel when opening special packages, and the first “reveal” is experienced when the mailer itself is opened by the zip pull tab.
Slip folders + more
At this phase of the unveiling, two slip folders would be removed from the mailer. The black folder holds scholarship and financial aid letters that pertain to the accepted student. The light champagne folder reveals the potential student’s acceptance along with a few calls to action for next steps, including sharing their acceptance to social media, how to find their roommate, and more.
The gold folder also contains the next “reveal” in the experience: a pennant and an invitation.
The final reveals
The final phases of the reveal turns its focus to a pennant and an invitation to the Main Event. Our goal was for those who were
excited about being accepted to Wofford to snap photos of themselves with their Wofford Said Yes pennant and post to social media.
The final “reveal” took place when these students posted their photos for their friends and family to see.
We also considered making a custom stamp for this mailer, as you’ll see above, but that vision had to be altered to accommodate for cost.
Designs above are not displayed to scale.
In person visits
When potential students came to visit campus after being accepted, we wanted to provide them with more ways of documenting their journey that would be branded in a way to match the other materials they had already received.
To do this we created this large format banner that students and their families could take photos in front of when they toured campus.