Wofford College
Brand Book

Working as the Creative Director at Wofford has given me a lot of opportunities to hone in on the brand and refine our guidelines and standards, fine tuning them to best serve the college.

When our team rebranded the tagline of the college from “It’s your world.” to “Where thought leads.” and refreshed the overall asthetic in terms of design look and feel, we knew we needed to find a way of explaining the “why” behind what we do and provide a helpful visual resource to our colleges to reference in moments of question. You can view the brand book below or download a PDF here.